The NANNI entrepreneurial project takes off in 1981, initiated by Vittorio Nanni, a Milanese architect whose strong penchant for artisanship and design finds full expression in the new-born company. 1980s Milan provides a vibrant and stimulating backdrop to Nanni’s early and daring stylistic experimentations: metal, in all its new interpretations, and leather, a traditional and well-known material, unexpectedly meet and combine in the company’s studio-workshop in Via Valsugana, on the industrial outskirts of the city. The market is ready to welcome these creations, and one-off pieces such as the 1984 motorbike-chain Subway Belt become the iconic representatives of the NANNI project, securing the brand’s position in the market and consolidating its image. In 1997 the workshop moves to Gropello Cairoli, 30 km from Milan, where all phases of the production line can be dealt with on site. With an interesting and refreshing architectural renovation, the original Milan location is transformed into the new NANNI showroom.